Back in March, the Small Business Enterprise Centre of Brampton, hosted “GetInspired” an event for female entrepreneurs, celebrating the International Women Day.
The keynote speaker was Chala Dincoy, from Coachtactics, who discussed personal branding and the importance of determining your niche market. At the end of the event it was my pleasure to have a brief chat with Chala and I got the opportunity to get a copy of her book, which I highly recommend for Small Business Owners, Solopreneurs and Start-ups. I found Chala’s approach to Marketing so simple. Yet, quite often we forget that we don’t have to spend a lot of money on Marketing campaigns, but get back to the simple approach, like target your best customers, clarify your niche and plan ongoing marketing activities (networking, attending seminars, etc.). But what I appreciated the most is the fact that Chala’s ideas don’t come across as “pushy” or annoying…great read, highly recommended.
Here are some interesting links: